It’s An Art
Copy writing is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.
In many ways, it’s like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more.
The first step in any copywriting project is fully understanding whatever product you’re selling.
The good news is that as a business or blog owner, you already know your product inside and out.
You know the features, understand how it works, and are familiar with the benefits it provides your customers.
This offers a great starting point for writing copy. Instead of needing to do in-depth research, you can begin by writing down what you already know.
To start out publishing is the first thing you think about when you start talking about writing.
That goes from one end of written word to the other. You could be considered a publisher if you have a website you own and produce content for.
Publishing is the dissemination of literature, music, or information. It is the activity of making information available to the general public.
In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same.
Then you have book publishers, you know the people that produce the product Amazon started selling before they became so large.
I mean do you believe that, books are how Amazon got into the internet marketing business before they started to branch out.
After publishers, I guess next would be Editors. Editors are responsible for the end product of any type of media content. You’ve got senior editors, sports editors there editors for everything.
Editing involves making revisions to and suggestions about the content of a document.
It includes improving the accuracy of language, the flow, the organization and structure, and the overall readability of the text. It also involves checking for grammatical and spelling errors.
In other words, editing involves a detailed review of a document while making additions, deletions, or other changes to conform to a specific, agreed-upon standard in order to prepare the document for a specific audience.
A document should be edited at least once before it is proofread.
An editor must have knowledge of the style to which the document at hand must conform and must have the ability to make quick, sound decisions.
Editors must also pay attention to every word on the page; however, the types of changes an editor makes depend on whether the client requires substantive editing or mechanical editing
Editing requires not only English language skills but also the intuition to know, at a glance, what is right or wrong on the page. An editor must gain a “feel” for a project’s meaning and intention.
An editor must look for consistency and clarity and should be able to look at any piece of writing without bias.
An experienced editor recognizes unusual figures of speech and peculiar usage. He or she will know when to make an actual change, when to suggest one, and how to do so tactfully. Helping the author find his or her “voice” is a part of this process.
In work done by an effective editor, the mechanics are seamless and nothing is taken away from the author’s message or the reader’s experience.
In the movies an editor can take a bunch of film clips seemingly unconnected and with a little snip here and a little snip there turn them into a story that turns out to be a masterpiece.
And that’s by just moving the clips around and weaving them into an intelligible story. As far as books and movies go everything the consumer or viewer sees or reads has had an editor combing through every word.
Reporters and Commentators
You.ve seen the Dick Van Dyke show that’s what that show was all about. Remember Alan Brady Rob’s boss. Besides being the actor of the show he was also the copywriter-editor-publisher because went over everything that Rob, Sally, And Buddy wrote.
Then there was Lou Grant from the Mary Tyler Moore show he also was a copywriter and so was she.
Anyone that writes content for anything is a copywriter. As am I when I’m trying to think of content for my website or even when I’m just writing an email or a letter to anyone.
When you’re writing copy, remember to write it as long as it needs to be in order to make a persuasive presentation, but not to make it so long that your readers get put to sleep and go on to do something else.
You should always test the response rates for your copy (at least whenever possible) Sometimes, a sales letter will be the most effective, and other times, a postcard is the way to go.
Sometimes a long e-mail is best, and sometimes a concise e-mail is much better. It’s really difficult to know without measuring the response rate your copy achieves, but no matter what, you always want to write however much copy needs to be written in order to increase sales.
Some points only serve to make your copy longer and don’t strengthen your argument. Those are the ones you want to leave out.
Others make your copy too long and end up talking prospects out of a purchase instead of helping them to buy. Those should be left out as well.
No matter what your tastes are, it’s likely that you read content in some form or another. And in most instances, you’d be surprised how much people read, even if it’s just blog posts or news articles on Yahoo.com.
So the argument that people don’t read simply isn’t true. What is true is that people don’t read things that aren’t interesting to them — whether that’s a magazine article or an ad.
If something’s interesting and written well, people will read it; if it’s a topic that doesn’t matter to them, they won’t read it. It’s as simple as that.